abriendo caminos educational materials package
Abriendo Caminos is an education series sponsored by University of Illinois Extension, and aims to combat childhood obesity by engaging the whole family in making better decisions to promote a healthy lifestyle. The goal of this project was to create a clean, approachable look for the materials package that would appeal to multiple generations of family members, while also efficiently communicating the intended message across multiple languages. While the materials were only designed in English and Spanish, there was talk of future translations in more languages being attempted, so future-proofing was also a goal. This project represents well over 500 design hours and and was an immense undertaking as the sole designer assigned.
Graphic Design, Type Design, Typography
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