Personal Branding Identity

My goal with this project was to give myself an updated logo and look that allowed for more applications. My first identity mark was visually interesting, but did not allow for a one-color form and was too complicated when scaled down. I wanted to create a more simplified and dynamic symbol that was strong enough to still be recognizable at smaller sizes. The smaller size had become important to me as I found myself crafting more art prints to be sold online.

Branding // Graphic Design // Motion Graphics

Thumbnail concept sketches

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