ERDC-CERL Visual Identity Refresh

This project was an exercise in doing work within strict limits. While the project scope did not cover a full rebrand, I addressed the problem of inconsistent visual communication. I implemented a new color palette, consistent typography, a custom photo texture library, and new marketing and communication materials. Working closely with the marketing team, I rolled them out as a package solution that provided a uniform, professional look for the organization.

Branding // Graphic Design // Typography

In collaboration with the Strategic Communications Office, a photography library of over 100 material textures was taken from different locations around the ERDC-CERL campus. This not only gave increased visual appeal to designed documents and signage, but also added an element completely unique to the lab and injected the personality of their work.

Publications were meant for internal and external use, and communicated anything from lab competencies and projects to internal initiative planning and execution.

New banners for recruitment events and job fairs were also created. This gave their public face a much-needed refresh and highlighted the importance of diversity.

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